Logo Redesign + Branding Refresh
PROJECT SCOPE: Logo Redesign, Branding Refresh, Print and Packaging, Photography
TOOLS USED: Illustrator, Photoshop, InDesign, Paper & Pencil
Aféxan [pronounced "ah-fey-gan"] Cosmetics is a local company based in Trinidad and Tobago. They are dedicated to providing healthy and natural skincare products made from grade-A shea butter and African black soap.
They wanted to refresh their past look and feel with something more modern. Something that would be easily recognized on shelves, but also simplistic enough to invoke trust.
A refreshed Look & feel
In an effort to be sustainable, Aféxan focused on creating packaging that could be reused by their clients. They wanted an easy-to-identify system of how they categorize their products and decide that colour was the way to go.
Aféxan Cosmetics gives back by providing income to women in remote parts of Guinea West Africa.

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